Immidio releases new version of Flex+

By Rob Huisman — May 16th, 2013 – 10:00

Today, Immidio releases an updated version of its flagship product Flex+. With the Immidio Flex+ workspace virtualization solution, end users get a personalized and dynamic Windows desktop that adapts to their specific situation based on aspects like role, device and location.

Modern workforces expect flexibility from their employers; users need to have the capability to work anywhere with multiple devices and a high degree of self-service. With Flex+ workspace virtualization, Immidio enables such a flexible workstyle in a simple, scalable, extensible and affordable manner, without introducing additional complexity. Immidio Flex+ uses the existing Windows infrastructure, ensuring a low total cost of ownership.

Next to many small improvements, the latest version of Immidio Flex+ contains new features that were mostly developed based on feedback from Immidio’s partners and customers. The focus of this release is to support the latest Windows versions and application virtualization technologies, providing users with an even more dynamic desktop experience and improving the administration of Flex+ in enterprise environments.

Flex+ multi-tenancy support for IT departments
Immidio Flex+ has always supported multi-tenant environments, and this release introduces much improved management of scenarios with multiple environments, such as different customers, DTAP, or separately managed organizational divisions, for instance.

Such setups can now be managed from within a single instance of the Flex+ management console, making it possible for the IT department to switch between these environments and also export configuration items from one environment to another.

An even more dynamic desktop experience
In the initial release of Flex+, Immidio introduced many capabilities for managing the user environment. Flex+ support for shortcuts, file type associations and printers is now even more powerful thanks to the new UEM Refresh feature, which during a Windows session reapplies these user environment settings, dynamically re-evaluating conditions.

Another new feature is Triggered Tasks which executes a custom or built-in task (like UEM Refresh) when a certain trigger occurs. The triggers that Flex+ supports are the lock/unlock of a workstation and disconnect/reconnect of a remote session in VDI and RDS environments.

To improve the dynamic adaption of the Windows user environment, based on role, device and location, this release extends the conditions available in Flex+. The new battery condition makes it easier to detect laptops and tablet devices. The new “Computer or User in Active Directory” condition helps determine the role of the user within the organization and the place of the currently used device within the IT infrastructure.

Support of latest technologies
Immidio Flex+ now supports personalization for Microsoft App-V 5.0, in addition to the existing App-V 4.x integration. Platform support has been extended with Windows 8 and Server 2012.

Other improvements
Many other improvements have been made to the Flex+ management console and client component. These are all documented in the Administrator’s Guide of this Flex+ release.

More information?
If you would like to get more information about Immidio Flex+, please visit the Flex+ product page or send us an email at

For more information about some of the specific features of the latest version of Flex+, please visit Immidio’s YouTube channel for videos about the multi-tenancy support and the App-V 5.0 integration.

Category: Immidio Flex+

Free script to launch process inside App-V 5 virtual environment

By Rodney Medina — May 8th, 2013 – 9:58

Last February the annual European App-V user group meeting was held at Microsoft HQ in the Netherlands. Most of the App-V MVP’s presented during the day, including myself. During my session I showed a PowerShell script that makes it very easy to launch any process inside an App-V 5 virtual application environment, which can be useful for analysis and troubleshooting.

The PowerShell script is now available for download (registration required).

Category: General

Immidio strengthens multi-tenancy support of Flex+

By Rodney Medina — March 29th, 2013 – 12:38

Immidio is about to release an updated version of its flagship product Flex+. Next to many small improvements, it contains new features that were mostly developed based on feedback from Immidio’s partners and customers.

The focus of this release is to support the latest Windows versions and application virtualization technologies, providing users with an even more dynamic desktop experience and improving the administration of Flex+ in enterprise environments.

Immidio Flex+ has always supported multi-tenant environments, and the new version introduces much improved management of scenarios with multiple environments, such as different customers, DTAP cycles, or separately managed organizational divisions, for instance.

Such setups can now be managed from within a single instance of the Flex+ management console, making it possible for the IT department to switch between these environments and also export configuration items from one environment to another.

See this video demonstration for a preview of the new functionality.

Category: Immidio Flex+

Immidio Educational Site Subscription

By Erwin Kruk — February 7th, 2013 – 12:53

Since the launch of Immidio Flex Profiles and Immidio Flex+, many customers from the education sector have chosen to incorporate this no-nonsense and affordable User Environment Management solution into their day-to-day student and staff computing activities.

The flexibility that Immidio Flex+ brings, enables educational institutions to offer their personnel and students a dynamic user experience that is relevant to their unique situation. Personal settings and resources are made available based on the role of the user, the device they are using, and the location they are working from. For example, some application shortcuts may only be available when a student is enrolled in a specific course. Likewise, a printer’s availability may be determined by the user’s current location.

Combined with Immidio AppScriber, our on-premise application store solution, students and employees will be largely self-sufficient when it comes to their IT needs. In the event of a technical issue, the user can always access Flex Self-Support to revert personal settings to an earlier state. This empowers students to take the initiative when addressing issues and, consequently, provide relief to the helpdesk’s workload. In addition, the simplicity of Immidio Flex+ will be appreciated by IT departments, as Flex+ utilizes the existing Windows infrastructure. Hence, there is no need for investments in additional hardware, databases, and related management overhead.

To facilitate your entry into the Flex+ solution, we are introducing an attractive Educational Site Subscription program. This subscription provides the flexibility to combine Immidio products with a favorable overall pricing structure based on your organization’s total user population. With the Educational Site Subscription, you will always have the latest Immidio software releases and Response Support throughout the length of your subscription. Based on a minimum three-year agreement term, this bespoke option offers exceptional pricing advantages beyond the standard Immidio agreements.

For more information we encourage you to contact us at

Category: General

Reflecting Back and Looking Forward

By Rob Huisman — January 8th, 2013 – 14:50

Although I am tempted to start this post with bold statements about all the cool things we want to achieve in 2013, I want to first take a moment to reflect on our achievements from last year.

A Look at 2012
In 2012 our goals were to (a) continue our rapid growth, (b) expand globally in key markets, (c) maintain our low pricing model, (d) continue to provide solutions that do not create a vendor lock-in, and (e) make profile management (in the Immidio flavor) a must have in the UEM market space. As I look back on our objectives from the last 12 months, I cannot suppress a proud smile.

Some highlights include:

  • License Sales: Grew over 120%.
  • Customer Growth: Installed base of an estimated 1.5 million freeware users and nearly 1 million commercial licenses sold. We now have more than 20 Global Fortune 500 companies as customers.
  • Global Expansion: We have started operations in Germany and Asia Pacific to establish a local presence in our most successful markets. The realized benefits were immediate, with the signing of several large deals and the formalization of partnerships with several leading global system integrators and ISVs that will help us to penetrate new markets in the near future.
  • Product Expansion: Our flagship product, Immidio Flex+, is enjoying its new status as a competitive User Environment Management offering that many large organizations have selected instead of other UEM solutions on the market. Quite frequently this has occurred after implementations of other, more complex, UEM solutions have failed. This success is largely due to our focus on simplicity (no backend infrastructure is required) and our dedication to maintaining a low price.

In 2012, I am very happy to say that we exceeded our expectations and also outperformed our plans by a significant margin. So, how about 2013?

New Year, New Opportunities
As celebrations bring in the New Year, 2013 brings us a great opportunity to maintain the momentum that we’ve created over the last 12 months. Some of our key goals for 2013 include:

  • Continue our Global Expansion: We will continue our steep growth curve via new local operations in more countries around the world.
  • Achieve Effective Distribution: Our cooperation with several global ISVs will ensure that Immidio Flex+ will be introduced earlier in the process and to more customers than ever before.
  • Champion Intelligent Functionality: One of our biggest challenges will be to safeguard our product’s simplicity while expanding functionality according to our users’ needs. Our competitors have built extremely complex functionality into their products that essentially answers all possible questions in RFIs and RFPs. The reality, however, is that less than 50% of this functionality will ever be used. The end result are overly complicated solutions that are difficult to implement, need comprehensive training, demand investment in backend infrastructure, and require considerable management overhead. It is our mission to keep Flex+ lean, mean, and affordable in terms of both initial pricing and long-term operational costs. In short, we seek to develop features that make sense for the customer without sacrificing Flex+’s inherent simplicity.

I am confident that the Immidio team is fully equipped and able to execute these challenging objectives. Now that the holiday season is finished, we are back at work and ready to make it happen!

We all wish you a happy, healthy, and prosperous New Year and look forward to talking to you about our great solutions.

Category: General

Immidio releases Flex+

By Rob Huisman — September 26th, 2012 – 9:59

Today Immidio announces the release of its brand new User Environment Management (UEM) solution: Flex+. Immidio Flex+ provides end-users with a personalized and dynamic Windows desktop, adapted to their specific situation based on aspects like role, device and location. With Flex+, Immidio offers an extremely competitive UEM solution, requiring no additional backend infrastructure investments, and at a fraction of the price of comparable solutions.

Immidio Flex+ is the successor of Flex Profiles – the most successful Windows profile management solution, with over 2 million users worldwide. Driven by a changing landscape for the workplace, where end-users expect to work anywhere, anytime and on multiple devices (including their own), Immidio developed Flex+ in close collaboration with its large customer base.

Immidio Flex+ offers a desktop that adjusts to the actual situation of the end-user, providing access to the IT resources that are required based on a user’s role, device and location. Many organizations suffer from hidden productivity loss as a result of ad hoc activities like manually mapping network drives and printers or providing application shortcuts to end-users. This so-called distortion not only impacts IT departments but also affects end-users. The relevant user experience that Flex+ offers, significantly eliminates this distortion.

The release of Flex+ is a major milestone in Immidio’s history. We have been able to develop a low-cost high-end solution that will bring great value to our customers. Flex+ scales seamlessly with the existing Microsoft infrastructure, is implemented in a matter of days and does not need any additional back-end infrastructure. Flex+ has the lowest TCO in the market!

“UEM that fits”, is the key message. Immidio Flex+ distinguishes itself from other UEM solutions because it naturally fits your current architecture, infrastructure, timeline, and budget, regardless of whether physical or virtual desktops are used. A whitepaper called “Immidio Flex+: User Environment Management that Fits” is available for download.

For an in-depth product demo, please view the 44-minute Flex+ demonstration video, recorded by DABCC TV.

You are invited to download Flex+ for a 30-day trial period free of charge.

Category: Immidio Flex+

Immidio Flex+ and VMware ThinApp

By Rodney Medina — July 11th, 2012 – 18:05

Managing application shortcuts and file type associations are just some of the new capabilities introduced in Immidio Flex+.
As demonstrated in this video, you can also use this functionality to manage application access for applications that are virtualized with VMware ThinApp.

Category: Immidio Flex+

Immidio Flex+ Screenshots

By Rodney Medina — June 25th, 2012 – 19:33

Following up on our blog post from last week, it’s time to share some more information.
We’ll let the screenshots speak for themselves.

Immidio Flex+ Shortcut Management
Immidio Flex+ Shortcut Management (Click to zoom)

Immidio Flex+ Printer Mapping
Immidio Flex+ Printer Mapping (Click to zoom)

Immidio Flex+ Condition Sets
Immidio Flex+ Condition Sets (Click to zoom)

Category: Immidio Flex+

Immidio takes a leap forward into UEM

By Rob Huisman — June 20th, 2012 – 15:31

Since the release of Flex Profiles 7.5 last September, Immidio’s technical team has dedicated all its time to develop the next logical step: Immidio Flex+.

Immidio Flex+ is the drastically improved successor of Flex Profiles, designed in close collaboration with our ever-growing installed base. Immidio Flex+ is not only about profile management anymore; it has evolved to a mature User Environment Management solution, comparable to other UEM solutions, at only a fraction of the cost.

The upcoming release of Immidio Flex+ is a major milestone in the 10-year history of Flex Profiles. Starting as a freeware user profile management solution — touching millions of users around the world — it has now become a full User Environment Management solution.

In addition to enhanced user profile management, Immidio Flex+ offers:

  • User Environment Management features like mapping network drives and printers, managing shortcuts and file type associations, setting environment variables and much more
  • Condition-based targeting to control when to apply certain configurations and define “workspaces” for easy administration
  • Application State Management to configure the initial state of an application and optionally reset it to a predefined state every time it is started
  • Migration of application personalization, not only from one OS to another, but between application versions!

Last week our CTO Rodney Medina presented a sneak preview of Flex+ in a webinar for a limited number of invitees. If you would like to view the recording of this webinar please send us an email.

From June 26 to June 29, Immidio will be present at Microsoft TechEd in Amsterdam, The Netherlands (booth #87). This is an excellent opportunity for you to meet face-to-face and get your personal demo of Flex+.

Immidio Flex+ will be available in Q3. Stay tuned for more detailed information about Immidio Flex+ in the weeks to come. We are about to surprise you!

Category: Immidio Flex Profiles, Immidio Flex+

The big question

By Rob Huisman — January 31st, 2012 – 9:30

The start of a new year is one of those moments you can both look back on the previous year and look forward to what lies ahead. Last year was very, very successful for us. We achieved triple digit growth in revenue, customers, licenses and partners! The renewal percentage of our support and upgrade protection services were almost 100%, indicating optimal customer satisfaction. Early 2011 we moved into a new office, but our team has grown so fast that we already find ourselves short of space. While our sales team is still recovering from intoxication about meeting their challenging Q4/2011 targets, we are getting on track for 2012 and are building an impressive pipeline of large, international and Fortune 500 prospects. It’s difficult to remain modest when things are going so well…

How did we do it? One of the strategic choices we made when starting Immidio was to deliver point solutions for Windows application infrastructures. These are ‘best of breed’ products – in fact small and smart building blocks – that customers can easily integrate within their IT infrastructure in order to solve their specific Windows environment challenges.

Over the past couple of years we have sold many licenses to many customers in many countries around the world. Of course we were aware that a lot of prospects were also evaluating competing profile management solutions. And even broader workspace management suites are evaluated, especially by larger prospects that have comprehensive processes in place to manage the selection of their future software solutions. Besides profile management, these broader product suites offer more functionality, like security etc. Workspace management vendors even position themselves as platform vendors and broadcast visionary strategies, all with the objective to sell product suites with a lot of functionality – in some cases even standard Microsoft functionality – at a high price.

At Immidio now the big question is whether we should step into this rat race and also start offering these kind of expensive suites as well, or stick to our original strategy. Sure, we are winning most customers due to our specific focus on relevant point solutions and our ability to swiftly translate customer requirements into functionality they really need. I admit, often driven also by the competitive offerings of other software vendors! And we are also frequently winning a new category of customers, those who have initially bought and implemented the broader workspace management suites. We are converting more and more of these prospects into customers because we live up to our promise about point solutions.

As a result I feel it’s safe to say that Immidio Flex Profiles has grown into the most complete and innovative profile management solution available in the market today. Over the past period, we received confirmation that our vision, strategy and execution are spot on. Customers like BASF, BMW, Evonik and EnBW have chosen Immidio Flex Profiles to manage their user environments. All these customers have also evaluated workspace management vendors and in some cases did PoC’s. All ended up with buying Flex Profiles.

Evolution laws of course predict it will eventually develop into a broader offering. Flex Profiles is not just a profile management solution anymore. It has grown into a mature environment management solution that offers functionality such as Predefined Settings and Advanced Process Criteria with which you are able to effectively manage your users’ environment. Actually, profile management would be too narrow to describe our offering, user environment management (UEM) is more appropriate. Immidio Flex Profiles still requires no back-end infrastructure, needs only a little training and the implementation is only a matter of hours. Next to our agility and focus, Immidio’s low pricing remains a strong selling point.

Our goal for 2012 is to continue our growth trend, have local presence in our most successful markets, keep our low pricing, continue to provide solutions that do not create a vendor lock-in and make profile management in the Immidio flavor a ‘must have’ in the UEM market space. And I guess the answer to the big question is obvious by now, we remain absolutely loyal to our original strategy!

On behalf of the whole Immidio team, I wish you a prosperous 2012!

Category: General

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